We as a state cannot afford to let the condition of our roads deteriorate to the condition they were when I was a growing up. The economy of our state is different than it was 60 years ago, when every house in the countryside had a barn and cows. Now farms are few and far between.
Today Wisconsin’s economy depends on three main things — tourism, manufacturing and agriculture. Among the factors that businesses look at when deciding where to locate is access to safe roads and how fast they can get their product to market.
As a high school history teacher, I taught my students the adage, “Time is money.” That saying is as true as ever in today’s competitive business world. I know a manufacturer in Whitewater that won’t send its product down Wisconsin Highway 89 because the roughness of the road damages the product. They now take alternative routes, which adds to their costs and thus to the customer.
When I travel some roads in the 43rd Assembly District, I don’t have to worry about the speed limit because if I went the speed limit, it would cost me in car repair.
- Agriculture: Wisconsin has a $342 billion economy, ranking 11th in the United States. Agriculture contributes about $88 billion to it. As a member of the Governor’s Dairy Task Force, I learned that hauling milk over poor roads reduces the quality of the milk at a time when there is no profit in producing milk. Wisconsin’s 200-plus dairy plants depend on cost-effective shipping and distributors.
- Tourism: I attended the recent Governor’s Conference on Tourism as a member of the Assembly Tourism Committee. There I learned that tourism generated nearly $21 billion for the state economy in 2018. One in 13 jobs in our state is attributed to tourism. It is estimated that each Wisconsin household would pay an additional $660 to maintain our services if it were not for the taxes collected from our visitors. Research shows Wisconsin is a drive-to state for tourists. Good roads are necessary to give visitors a pleasant experience. Let’s keep the tourists coming.
- Manufacturing: Manufacturing accounts for about 19 percent of the state economy. It employs 16 percent of our workforce and contributes more than $58 billion to our economic output. Getting raw materials and finished products to and from destinations is essential to growing the economy. Fixing the roads and undoing the bottlenecks is vital.
Agriculture, tourism and manufacturing account for 47 percent of the Wisconsin economy. We can’t expect Wisconsin to continue to grow without relieving our bottlenecks and fixing our potholes.
Riding to school on the hay wagon and picking up neighbor kids along the way was actually kind of fun — but that was 60 years ago and it was a different time.