These products are small in size and resemble a USB flash drive. They can be charged in a computer just like a flash drive, so students could be using these in vaping devices in the classroom without a teacher even noticing. Because of the product being so small, it makes it easy to use discreetly.
JUUL comes in flavors like cool mint, fruit medley and even crème bruule. Using flavors like these has been a successful strategy in getting youth to use this new product. The Wisconsin Department of Health Services has noted that at least 80 percent of youth trying tobacco products for the first time are choosing these fruity flavored products. That is an alarming statistic.
The state has recently launched a new campaign called Tobacco Is Changing to raise awareness of how candy flavors and deceptive packaging are successfully luring kids into a lifetime of addiction. Locally, Youth 2 Youth 4 Change has been taking steps to raise education and bring awareness to this growing trend in our local communities.
You can learn more about the Tobacco Is Changing Campaign and local tobacco prevention efforts at Tobaccoischanging.com.
Robin Stuht, chair
Youth2Youth 4 Change Coalition