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BELOIT -- When it comes to redefining the perception of a destination, a variety of tools can be utilized to accurately share the story.

Following a lengthy rebranding process in 2014 that involved all of the Beloit Vision Partners -- Visit Beloit, Greater Beloit Chamber of Commerce, Downtown Beloit Association and the Greater Beloit Economic Development Corporation -- the vision of how to attract and sell Beloit to non-residents became much clearer.

BELOIT -- Visit Beloit has named a new executive director, filling the position that has been vacant since March.

Celestino Ruffini, currently the director of sales and marketing for the Galena/Jo Daviess County Convention and Visitors Bureau, is expected to begin Sept. 2, according to a news release.

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