The challenge for media companies, and what makes it interesting, is how to reach our readers where they happen to be in a format that’s useful to them.
We still refer to ourselves as a weekly newspaper group, but in reality we've become a complete media company that serves our readers 24hours a day, seven days a week and 365 days a year.
That's a big reason behind our recent launch of a new website in Walworth County to match employers with job seekers.
It complements our print publications that still arrive at the doorstep of your home twice a week. For the advertisers that make our newspapers possible, it is an important part of their marketing plans.
Between all of our papers -- Walworth County Sunday, the Wednesday Shopper/Advertiser, the Janesville Messenger and the Stateline News -- we deliver nearly 100,000 copies.
Of course, the news doesn't happen only twice a week.
Early in the week we learned that Pence, House Speaker Paul Ryan, Sen. Ron Johnson and Health and Human Services Secretary Dr. Tom Price would be in Janesville on Friday, March 3, to make the case for repealing and replacing the Affordable Care Act.
We also knew the visit would draw protesters concerned that the new program would result in large numbers of people losing their health insurance.
However, our Sunday paper already had been printed by the time Pence and crew landed in Janesville.
In the old days, that would have meant any or our coverage wouldn't have been available to our readers until the following Wednesday or Sunday.
But, because were also are an online company, we were able to cover the event in a variety of ways.
We posted photos and updates to Facebook and Twitter early Friday as media was setting up to cover the event. We also had updates while Pence gave his remarks, as well as coverage of protesters outside the venue. By later that day, we had full coverage online on our website and shared through social media with stories and photos.
That coverage was then updated and ready for print publication on Wednesday.
That's just one of the many ways readers and advertisers find us these days, which pings us to our latest innovations.
Earlier in the year, we launched our online classified tool, where readers can place classified ads through our website at CommunityShoppers.com. The complete classifieds from our papers also are online to read as well.
Our latest initiative rolled out two weeks ago when we launched WalworthCountyCareers.com.
We've always been the go-to source in the area to place and read help wanted ads, but now they are available online and in print.
The response has been great so far, and the advantage for those looking for jobs is that ads are local, rather than having to search through the large job sites.
To help get the word out, we're partnering with the upcoming Walworth County Business EXPO and Job Fair by sponsoring keynote speaker and "Return on Integrity" author John G. Blumberg.
The expo will be held from 8 a.m. to noon April 25, 2017, in the forum at the Grand Geneva Resort & Spa.
Blumberg will present from 10 a.m. to 11 a.m., and his program inspires attendees to build a return on integrity both organizationally and personally, according to a news release. Blumberg will sign copies of his book after his program.
Here's more from the EXPO news release:
Coordinated by VISIT Lake Geneva, 70 exhibitors will their business or organization and connect with past, current and potential customers, businesses and employees.
Exhibitors represent a variety of industries including business services, manufacturing, lodging, restaurants, health care, attractions, financial services, digital media, marketing and education.
More than 50 percent of the exhibitors are participating in the job fair.
"While exhibitor space has been selling at a steady pace, there still are some spaces available," said Nancy Elder, VISIT Lake Geneva events director.
"We’re happy to be able to ping such a sought-after keynote speaker to this important event," Elder said. "John Blumberg has authored three books and is a speaker who has been featured in keynotes and workshops in 10 countries."
Supporting organizations include Delavan/Delavan Lake Area Chamber of Commerce, Discover Whitewater, East Troy Area Chamber of Commerce, Elkhorn Area Chamber of Commerce, Geneva Lake West Chamber of Commerce, VISIT Lake Geneva and the Walworth County Economic Development Alliance. Business EXPO sponsors for the event are Mercy Health and Daily Herald Business Ledger. Kikkoman is the job fair sponsor and Central Printing is the bag sponsor.
Admission is free to all job seekers who ping their resume or complete a standard job application form. Admission for others is $5 at the door and includes access to all booths and keynote speaker presentation.
For a complete list of exhibitors, go to www.VisitLakeGeneva.com/wcbe-job-fair/.
The long-awaited Republican plan to replace the Affordable Care Act, or Obamacare, could have its first committee hearing as soon as Wednesday of this coming week.
What should be known by early next week is if the plan also includes elimination of federal funds for Planned Parenthood.
This just in blog, by Dan Plutchak, editor
As the presidential candidates crisscrossed Wisconsin this past week ahead of Tuesday’s presidential primary, they’ve pitched all the things they would do as president.
But, as you head to the polls to vote, remember any president can do very little without the cooperation of Congress.
It’s the role of the House and Senate to pass legislation. The president’s only duty is to either approve the law with his or her signature, or reject it by veto.
When Donald Trump says he’ll force Mexico to pay for a wall between our two counties, or when Ted Cruz says he’ll step up policing in Muslim neighborhoods, it’s unclear what sort of legislation Congress could consider, making those campaign promises little more than talking points.
No matter who you vote for Tuesday, their proposals won’t go very far unless voters also pick a majority in the House of Representatives and at least 60 agreeable senators.
Oh what a difference two years and a new speaker of the House make.
It was a October of 2013 when the government began a disastrous two-week shutdown after the Republican-controlled House of Representatives and Democrat-controlled Senate were unable to come to a temporary spending agreement.
On a recent evening as autumn approached, my wife suggested that we build a fire out in the yard in our portable fire pit and enjoy a bottle of wine. It is pretty much how we spend our winter evenings indoors, meditating on the grace of the flames and the mantra of the wood, ruminating on the events that occupy our lives.
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