The challenge for media companies, and what makes it interesting, is how to reach our readers where they happen to be in a format that’s useful to them.
We still refer to ourselves as a weekly newspaper group, but in reality we've become a complete media company that serves our readers 24hours a day, seven days a week and 365 days a year.
That's a big reason behind our recent launch of a new website in Walworth County to match employers with job seekers.
It complements our print publications that still arrive at the doorstep of your home twice a week. For the advertisers that make our newspapers possible, it is an important part of their marketing plans.
Between all of our papers -- Walworth County Sunday, the Wednesday Shopper/Advertiser, the Janesville Messenger and the Stateline News -- we deliver nearly 100,000 copies.
Of course, the news doesn't happen only twice a week.
Early in the week we learned that Pence, House Speaker Paul Ryan, Sen. Ron Johnson and Health and Human Services Secretary Dr. Tom Price would be in Janesville on Friday, March 3, to make the case for repealing and replacing the Affordable Care Act.
We also knew the visit would draw protesters concerned that the new program would result in large numbers of people losing their health insurance.
However, our Sunday paper already had been printed by the time Pence and crew landed in Janesville.
In the old days, that would have meant any or our coverage wouldn't have been available to our readers until the following Wednesday or Sunday.
But, because were also are an online company, we were able to cover the event in a variety of ways.
We posted photos and updates to Facebook and Twitter early Friday as media was setting up to cover the event. We also had updates while Pence gave his remarks, as well as coverage of protesters outside the venue. By later that day, we had full coverage online on our website and shared through social media with stories and photos.
That coverage was then updated and ready for print publication on Wednesday.
That's just one of the many ways readers and advertisers find us these days, which pings us to our latest innovations.
Earlier in the year, we launched our online classified tool, where readers can place classified ads through our website at CommunityShoppers.com. The complete classifieds from our papers also are online to read as well.
Our latest initiative rolled out two weeks ago when we launched WalworthCountyCareers.com.
We've always been the go-to source in the area to place and read help wanted ads, but now they are available online and in print.
The response has been great so far, and the advantage for those looking for jobs is that ads are local, rather than having to search through the large job sites.
To help get the word out, we're partnering with the upcoming Walworth County Business EXPO and Job Fair by sponsoring keynote speaker and "Return on Integrity" author John G. Blumberg.
The expo will be held from 8 a.m. to noon April 25, 2017, in the forum at the Grand Geneva Resort & Spa.
Blumberg will present from 10 a.m. to 11 a.m., and his program inspires attendees to build a return on integrity both organizationally and personally, according to a news release. Blumberg will sign copies of his book after his program.
Here's more from the EXPO news release:
Coordinated by VISIT Lake Geneva, 70 exhibitors will their business or organization and connect with past, current and potential customers, businesses and employees.
Exhibitors represent a variety of industries including business services, manufacturing, lodging, restaurants, health care, attractions, financial services, digital media, marketing and education.
More than 50 percent of the exhibitors are participating in the job fair.
"While exhibitor space has been selling at a steady pace, there still are some spaces available," said Nancy Elder, VISIT Lake Geneva events director.
"We’re happy to be able to ping such a sought-after keynote speaker to this important event," Elder said. "John Blumberg has authored three books and is a speaker who has been featured in keynotes and workshops in 10 countries."
Supporting organizations include Delavan/Delavan Lake Area Chamber of Commerce, Discover Whitewater, East Troy Area Chamber of Commerce, Elkhorn Area Chamber of Commerce, Geneva Lake West Chamber of Commerce, VISIT Lake Geneva and the Walworth County Economic Development Alliance. Business EXPO sponsors for the event are Mercy Health and Daily Herald Business Ledger. Kikkoman is the job fair sponsor and Central Printing is the bag sponsor.
Admission is free to all job seekers who ping their resume or complete a standard job application form. Admission for others is $5 at the door and includes access to all booths and keynote speaker presentation.
For a complete list of exhibitors, go to www.VisitLakeGeneva.com/wcbe-job-fair/.