The event’s huge popularity has kept them on their toes as they continually try to improve on what has worked while offering something new in making it bigger and better for the thousands of people expected to participate and visit this year.
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This year’s 11th annual show, which caps a three-day celebration from 9 a.m. to 3 p.m. on Sunday, July 13, should achieve those goals.
This year’s celebration will include a salute to the 50th anniversary of the Mustang, with a special parking area onsite.
The lineup -- the first 400 vehicles receive dash plaques and goodie bags -- features the usual custom and vintage cars, trucks and motorcycles, Merchants Choice Awards, food and vendors. They also will be taking items and donations for the local food pantry, with drop-off points at the airport and the chamber’s registration tent.
“It’s been crazy so far … I get emails every day and have been sending out registrations,” said Jackie Busch, executive director of the Delavan-Delavan Lake Area Chamber of Commerce, the event’s main sponsor. “Last year, we had more than 800 cars and there’s room to grow. And (committee members) Dan Pyfer and Russ Hayes are confident that it will.”
That’s also a good thing for officials at Lake Lawn, which will host activities July 11 and July 12, the latter featuring entertainment and a lakefront barbecue.
“No. 1, this is a chamber event and Jackie Busch and the volunteers are the driving force, and we feel lucky and fortunate that they selected us to be the host,” said Tom Hyslop, marketing and sales manager at Lake Lawn. “As for staffing, we certainly put more folks into food and beverage areas for that weekend. It’s a fun event and all associates here look forward to show weekend … it’s all hands on deck.
“We can hold many more than last year, so if it went over 1,000 (vehicles), we certainly could accommodate those numbers,” Hyslop added. “That weekend helps the downtown and the whole Delavan area and keeps growing in popularity, and we look for it to grow even more. Everyone is on board, and Dan (Pyfer) is the driver of the bus, so to speak.”
Congestion issues have been ironed out since using the airport for eventgoers’ parking -- with entrance off Mound Road -- and shuttling them to the show has helped tremendously.
While the vintage cars and Lake Lawn take center stage, the whole weekend of activities helps promote Delavan’s downtown and the area in general.