STATELINE NEWS -- The 2014 Tour of America’s Dairyland cycling series enjoyed a record-breaking fifth year in 2013, featuring 6,200 competitors from 13 countries and 43 states racing in front of 150,000 spectators.
The 11-stop series includes two days of cycling in the area.
The East Troy Cycling Classic, which is the second leg on Friday, takes June 20, 2014.
The Beloit Bike Classic takes its maiden voyage, this year as the fifth day on the tour Monday, June 23, 2014.
East Troy offers a festive family atmosphere around the six-turn, 0.62-mile racing layout that showcases the village’s downtown and historical town square.
The classic begins at 11 a.m. with eight-plus hours of high-energy racing. It starts and finishes outside the East Troy Area Chamber of Commerce office, 2096 Church St. Businesses will be open, and local vendors will offer food and drinks.
The Milwaukee Brewers’ Famous Racing Sausages are scheduled to make an appearance from 3:30 p.m. to 4:30 p.m. And a raffle for a Trek bike is planned.
Action in downtown Beloit features eight races from 11 a.m. to 7:30 p.m. along a 0.76-mile, six-corner course that crosses the Rock River twice.
More than 600 riders, from children to Olympic-level competitors who take center stage in the day’s final event, are expected to participate.
"Visit Beloit is excited to bring the Tour of America’s Dairyland event to our beautiful downtown and riverfront," Monica Krysztopa, the organization’s executive director, said in a press release.
"Officials … were so impressed with our downtown and loved that the race will cross over two bridges, showcasing the riverfront. Securing this race has been a collaborative effort, and we appreciate the support from our sponsors …"
Matt Bosen is a former Beloit Snappers general manager and currently is director of sales and servicing at Visit Beloit. He told CSI Media recently that the event should be a boon for the community this year and beyond.
"It has the potential to be a crown jewel and annual showcase that puts the city in a positive light and allows for a lot of national marketing," Bosen said.
Activities also will include a kids’ zone with games and face painting and a street fair featuring local businesses and farmers’ market vendors.
The series is sanctioned by USA Cycling and is expected to be the largest road event in the country for the third year in a row.
The series kicks off June 19, 2014 in Shorewood and ends with the Downer Classic in Wauwatosa on June 29, 2014. It includes two National Criterium Calendar events.
For more information, visit TourOfAmericasDairyland.com.